Rabid sports fans would recognize them from a mile away. It increased by 11% from the previous year. ESPN sees millennial viewership bump with streaming metrics Gains for are even stronger among Adults 18-49, which is currently up 47% from last year. Also that month, college football began with College GameDay still on the road if only with a virtual pit of fans. Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. ESPN Deportes and ESPN International produced Spanish- and Portuguese-language shows from home offices in Bristol, Miami, Los Angeles, Mexico City, Buenos Aires and Sao Paulo. Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning. Hopefully as well, we served as a unifying force in society by providing a much-needed communal experience. Superstar Racing Experience (SRX) and ESPNreached a multi-yearagreement that will bring back ESPN Thursday Night Thunder in Summer 2023. Need Photos? Offices or production facilities include Amsterdam, Bangalore, Buenos Aires, Hong Kong, London, Melbourne, Melbourne, Mexico City, Mumbai, New York, So Paulo, Singapore, Sydney, Toronto and Bristol, Conn. ESPN was once America's largest cable network. A year-long initiative supported by ESPN, ABC, and the Walton Family Foundation. The rest were either sharing an account or had stopped subscribing. ESPN Wide World of Sports The 129,000-square foot facility has four studiosand produces programming for ESPNs U.S. networks, including, NBA Today, NBA Countdown, In the Creas, ESPN FC, In April 2018, a new facility at New Yorks South Street Seaport overlooking the East River and the Brooklyn Bridge went online. Through all the twists and turns 2020 presented and with hard work and resiliency making up for the lack of ablueprint to conducting business during a pandemic more than ever ESPN remains today the leader and the place of record in the industry for sports fans. The Undefeated ESPNs multiplatform content initiative exploring the intersections of sports, race and culture contributed substantially to the national conversation around social justice. From college football to NBA Today, sports fans have many options. Features included: Trae Young, Francis Ngannou, Auston Matthews, Coach K, Jonquel Jones, Oklahoma Softball, Coco Gauff. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. ESPN is up +8% among P2+ and +5% among P18-49 (through 12/18/2022) ESPN is also up +14% and +12%, respectively in prime time (through 12/18/2022) Viewership for ESPNs exclusive coverage of the. ESPN believes that, at its very best, sports uplifts the human spirit. Does it transcend generations or genders? Deion Sanders' Colorado Buffaloes draw impressive spring game audience for ESPN. in three languages Spanish, Portuguese, and English. over 60 Last updated 10/1/16 NBA Ratings Up Amid General Rise In U.S. Sports Viewership - Forbes The Engagement Rate is 0.56%. Also, ESPN remains cables best option for advertisers seeking the important and hard-to-reach young male viewer, despite the ever-increasing growth in video options and competition. The sport is broadcast by ESPN in the US and . We brought the very best offerings to every conceivable sports-related environment and experience, and often did so in record numbers. How Many Subscribers Does Disney Plus Have in 2023? (Users Statistics) Click the logo and sign up for access to the ESPN Images Library. ESPN Audio accounted for over half of all sports listening and more than one in five people (22%) listen to ESPN Audio across all platforms each week on average. A Look Inside the Modern Sports Fan: NFL vs. NCAA vs. MLS vs. MLB Members of Generation Y, those born between 1979 and 1994, consists of 58 million extreme sports enthusiasts and are the action sports market target audience. XFL Week 10 TV Ratings On ABC/ESPN, And ESPN2. bleacherreport.com Audience Demographics. ESPN Sees Significant Increase In Young Adult Demo For MLB - Forbes These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. Jan 13, 2021 This statistic presents the frequency with which viewers watch television shows or video content from ESPN in the United States in 2017, sorted by gender. ESPN: How the Worldwide Leader In Sports Stays Social - Khoros bleacherreport.com Market Share, Revenue and Traffic Analytics - Similarweb ESPN Digital also ranked as the No. Based on site visits last March 2023, 74.28% of ESPNs fans online are males. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% , strong performances from cable televisions annually most-watched three programs the, College Football Playoff Semifinals and Championship, NFL Wild Card Playoff Game on a Monday night. When ESPN devoted an evening of programming on June 24 to exploring the multi-faceted issues of racism and social justice in sports, its one-hour Time for Change: We Wont be Defeated served as the centerpiece. There were 24.9 million ESPN+ subscribers by the start of 2023. Here are some interesting facts about the networks viewership in the past few years: American football reigns supreme among all popular US sports. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. ESPN and the whole industry are working hard to bridge the gap. 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. A collaboration between Andscape and the NBA. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. It is where fans come together to celebrate the sports, the teams and the players they love and to find a sense of community. (Source: Shareablee), House of Highlights creator Omar Raja and a talented group of social specialists joined the company at the beginning of the year and the, ESPNs off-platform content team continued robust content across YouTube, Twitter, Facebook and the ESPN App, and is on pace to shatter 2019s records of 620 shows and 252 million views. distributed by ESPN Radio and airing on over 200 radio stations across the country. 2 sports network in the U.S. in 2020. This influx of telecasts created a delicate scheduling jigsaw puzzle for the programming department to solve which required weekday afternoon contests for MLS, NBA and MLB. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. TV: 76 million pay-TV subscribers have access to ESPN, per . The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. Ahead of the NFL season, ESPN announced new shows, updated roles, and more new content. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. That said, about 45% of Disney Plus users are under 18 . In addition to Austin, Texas, home of the Longhorn Network, ESPN has a studio in Washington, D.C. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. were eager to diversify the cast to reflect modern demographics. The average number of likes and comments per Instagram post created by ESPN is 139.6K and 808 respectively. ET to noon, 31% higher than the time slot had performed year to date. Following in the footsteps of Top Rank and the UFC, in July action returned in rapid fire. Hows the viewership of ESPN shows? They are the industry-leading all-in-one digital sports platform, delivering a rich, personalized experience to tens of millions of fans every month. Heres a sneak peek of the most interesting ESPN viewership stats: Not too long ago, you could only get ESPN through cable or satellite. The average TV audience for the tournament charted at 226,000 per game (not counting streaming and Spanish-language viewership), a figure lower than the league's average TV audience for the. OutKick has learned that ESPN Radio's fall ratings (September 10, 2020 - December 12, 2020) fell 53% year-over-year. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. The network now has a long list of studio programs and other offerings. Van Pelt injects his signature wit and unassuming disposition, which resonates with viewers aged 18 to 49. Daily and weekly sport-specific studio shows for NFL, MLB, NBA and college football and basketball. On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers. A Hometown Heroes segment was created to put a spotlight on individuals going above and beyond for others during the difficult times. OTT streaming is growing but hasnt reached the level that they want. After extensive research and analysis, Zippia's data science team found that: Gender Demographics; Age Demographics; Ethnicity Demographics; . However, soccer is still the favorite sport globally, with a, Basketball players have the highest salaries in the US and the world. Average monthly ESPN digital users: 161.6 million unique users Last updated January 2021 Percentage of ESPN digital users that access it via mobile devices: 70% Last updated 2/6/18 Average number of people in the US that ESPN reaches: 208 million Last updated 12/14/17 How many countries does ESPN reach? You can use this information to anticipate new or improved offerings from ESPN. Worldwide Formula 1 TV Viewership Dips Slightly in 2020 - Autoweek Launched by award-winning sports columnist William C. Bill Rhoden, in partnership with Andscape, as an opportunity to increase diversity and inclusion in sports journalism. Its efforts are starting to bear fruit. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. It increased by 11% from the previous year. ESPN (@espn) Instagram Stats and analytics - HypeAuditor In November, ESPN+ expanded its daily studio show programming and premium written content, as the exclusive home for the live and replay telecasts of four weekday ESPN Radio shows, a popular daily Spanish-language show (J. Octobers highly anticipated Lomachenko vs Lopez boxing match was ESPN+s most-streamed bout.Also. ft. rented in two locations nearby). ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. Marketing Strategy of ESPN - ESPN Marketing Strategy Disney Plus isn't merely focused on the child demographic. The most-watched edition was the midnight program with an average of 550,000 viewers, up 12% from a year ago. ESPN grapples with decling cable TV subscribers: ESPN+ gains - Axios Sold-out annualespnW: Women + Sports Summitincluded more than 300 attendees and two million tuning in for the livestreamed panels via espnWevents.com, Twitter, the ESPN App, YouTube, Facebook, and ABC News Live. Industry publication DigiDay recently reported on the . 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). The fact that the SportsCenter tune has been an earworm for decades says a lot. It celebrated high school and college seniors with Senior Night when their careers were suddenly ended without ceremony, profiled sports personalities who were doing good in their community in Feel Good Friday segments and on Mothers Day connected moms in the medical field with their sports hero (Eli Manning, Kyle Lowry, Roger Federer, and Derek Jeter). Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. The first night of the WWE Draft led to Friday Night SmackDown attracting its second-largest audience of the year. There is still a disproportion gender-wise, with males dominating ESPNs audience base. Sports fans hold ESPN to the highest standard, and 2022 showed once again how committed we are to delivering for them. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. I like to say I simply kept showing up. In addition to the companys internal efforts to enhance opportunity, inclusion and retention for women and people of color working to create a vibrant community where all employees feel valued and engaged and where diverse voices drive innovation and curiosity across the organization, ESPN Corporate Citizenship looked externally to make a difference. 40 million ESPN Podcast-related views on YT. Female viewership increased 64% and younger demographics were up triple digits in people 18-34, 12-17 and 2-17 with increases of 102%, 112% and 130%, respectively, versus 2021. Website traffic tells a different story than the previous Statista survey. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. Its presence on pay TV is slowly waning, but its OTT services are picking up. You can keep track of your favorite teams or athletes anytime and anywhere. Are NBA TV Ratings Really 'Big Trouble' for Basketball? - Variety Dedicated to inspiring a more inclusive world by championing three areas bullying prevention, intentional inclusion and mental health. SportsCenters late-night edition is now one of the top ESPN shows by ratings. Need Photos? espn.com Market Share, Revenue and Traffic Analytics - Similarweb The average number of domestic viewers for the 2022 College Football Playoff was 21.7 million. MLB ratings: 2021 World Series television ratings improve, still long . ET, up 20% over 2021 and the best since 2017. espn.com's audience is 74.28% male and 25.72% female. The weekday afternoon edition of NBA Today saw an audience growth of 32% in 2022. On top of that, we developed innovations and secured new agreements that will drive a successful future for ESPN and The Walt Disney Company. In addition to marquee U.S. (NFL, MLB, NBA, NASCAR, IRL, all of golfs and tennis G, rand Slam events) and major international (UEFA Champions League and other top soccer, cricket and more) sports, there are 11 local versions of. The audience peaked with 6,509,000 viewers at 10:30 p.m. ESPN launched on September 7, 1979, and is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company. It remains relevant to todays audience and has become a cultural touchstone that links generations. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. audience grew by 45%. ESPN employees are most likely to be members of the democratic party. Deion Sanders' Colorado Buffaloes draw big spring game audience Six commissioners from the top American professional team sports discussed the resumption of competition in the midst of the coronavirus pandemic: Gary Bettman (NHL), Cathy Engelbert (WNBA), Don Garber (MLS), Roger Goodell (NFL), Rob Manfred (MLB) and Adam Silver (NBA). Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. The first captured the state of mind of fans during the stoppage and another the heightened anticipation for sports as they began to return. No. 1 ESPN Digital Captures More Than Half of the Entire U.S. Sports The most popular titles include. Primetime viewership is even better for the leading cable network. Average total-day viewers 18-49(age demographic) = 419,000 people; Target audience = MEN 18-49; The picture below shows ESPN's 2012 Planning Guide which illustrates all the sports events/seasons ESPN will be covering. ESPNs podcasting efforts continue to set records and appeal to a very young audience. NFL Draft viewership rebounds from last year - Sports Media Watch Formula 1 announces TV, race attendance and digital audience figures 2022 class included students from: Alabama State University, Florida A&M University, Hampton University, Howard University, North Carolina A&T State University and Xavier University. As Disney+ gains global attraction, Many marketers are looking for figures associated with it. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. It could happen within the next five years. Another interesting way to tackle viewership is year-to-year. Mike Soltys December 7, 2021. Their number swelled quarter after quarter. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. On radio, the nations largest sports network, in addition to the usual weekday talk shows (hosted from commentators homes), weekend listeners were treated to great World Series and NBA Finals games of the past. Demographic Data Shows Which Major Sports Fan Bases Are Most Likely to Satellite and cable TV viewership are declining, but this goes for all networks not just ESPN. The USFL, which also opened their weekend with a cable . Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. Need Photos? The most popular posts of the year by platform: Instagram: ESPN continues to lean into the burgeoning sports betting space: The Las Vegas studio opened as the new home of. ESPN is the No. Looking ahead, the ingenuity and resolve we demonstrated gives us the confidence to take on anything that may confront us., James Pitaro, Chairman, ESPN and Sports Content, The Undefeateds season-long digital series, #oneteam Public Service Announcement (PSA), ESPNs Record-breaking V Week Fundraising Jumpstarts Jim Valvano 30th Anniversary Speech Celebrations. ESPN is right in the middle of things. To understand what makes ESPN successful, we should look at its fan base. Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. Tyler Fulghum took over as host of sports betting informational show. The increase was 15% after the first two rounds. How else were the hours filled? Andscape continued its agenda-setting journalism highlighted by Sidelined, a season-long look at the NFLs lack of diversity in coaches and team executives. recorded its best first quarter since 2016, up 31% from 2021. at 5 p.m. had its best first quarter since 2018, up 25% from a year ago. American motorsport fans have historically followed national series such as Nascar . drew an average of 4M viewers and was the most-watched regular-season game on any network in three years. Using a database of 30 million profiles, Zippia estimates demographics and statistics for CNN. Sports are a great source of entertainment for many. Third-Round match, featuring Serena Williams last appearance on the court, was the most-watched ESPN tennis telecast on record, with an average of 4.6 million viewers. Spanish-language Local TV. In the first 14 weeks of the season, MNF posted 15 of cable sports 16 biggest audiences since Januarys College Football Playoff (the other being the NFL Draft). Lets crunch the numbers with these viewership statistics. To date, ESPN has raised over $169 million for the V Foundation. Follow More from Medium Aleid ter Weel in Better Advice 10 Things To Do In The Evening Instead. ESPN worked with women and Black-owned marketing agency JOY Collective. In a study of more than 100 newspapers and websites, the 2021 Sports Media Racial and Gender Report Card shows modest gains over the past three years for women and people of color. The latter served as the template for the NBA Draft in November, also conducted virtually but hosted from Bristol. In fact, the ESPN App reached more users in September than any sports app has ever reached.*. The streaming platform now has around 25 million subscribers in the US alone. The disparity is consistent with other sources of information. ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. Only 20% stated that they watched NASCAR , The Walt Disney Company launched ESPN+ on April 12, 2018. There is more exclusive programming coming in 2021: a morning highlights/opinion show; a program hosted by Stephen A. Smith; the nine-part Man in the Arena focusing on Tom Bradys march to nine Super Bowls; and versions of Peytons Placeshosted by David Ortiz (MLB), Ronda Rousey (combat sports), Abby Wambach (soccer) and Eli Manning (college football). Target audience characteristics The age demographic that accounts for 68% of its users includes users under 35 years old. ESPN has 1,250 employees. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). After two rounds, the NCAA Tournament audience is 15% larger than 2021. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. UPDATE EXACTLY ONE YEAR LATER: Another TV special, The Stop: Living, Driving and Dying While Black in October, examined the experiences Black Americans have with law enforcement and the long-lasting impact these interactions have on African American communities. Frequency of watching ESPN in the U.S. 2017, by gender The increase was 15% after the first two rounds. 16% of ESPN employees are Hispanic or Latino. It offers breaking news, highlights, features and in-depth analysis from award-winning journalists. Notable releases: ESPN Films releasedThe Captain on Derek Jeter,Dickie V and Fate of a Sport on the launch of the Premier Lacrosse League (PLL). ESPN is also a top brand in the entire social ecosystem, boasting four of the Top 50 most engaged brands overall: ESPN Social averaged over 18 million social engagements per day across 30 different brands. Using the power of sport to positively address societys needs, this included the decline in youth sports participation. Expanded to include alternative presentations across other sports, and with other hosts UFC 278 with The Gronks, College Football with Pat McAfee, PGA Championship with Joe Buck and Michael Collins, and NBA in Stephen As World. In the first quarter of 2022, the sports networks daytime viewership for this group increased by 23%. Through October, ESPN Digital had led the U.S. sports category for 32 consecutive months (and 77 of the last 79). Read on to learn more about your and probably your dads favorite sports channel. Corporate Citizenship As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. Week 10 XFL TV Ratings On ABC, ESPN, And ESPN2 ESPN+s total paid subscribers grew to 24.3 million up 42% during the year. The biggest increases were the 11 p.m. show (up 27%) and the 6 p.m. show (up 20%). ESPN+ got one million subscribers within five months of its launch. These, Almost half of Americans aged 30 to 49 watch ESPN on cable TV, ESPN led the other networks in daytime viewership for 18 to 49-year-olds by a wide margin in 2022, 74.28% of ESPNs audience base online are males, ESPN+ has 24.9 million subscribers as of the first quarter of 2023, SportsCenter with Scott Van Pelt averages 903,000 viewers in 2023, up by 45% from 2022, Womens College Basketball audience grew by 45% in 2022, An average of 311,000 viewers watched NBA Todays weekday afternoon edition in 2022, 21.7 million people, on average, watched the College Football Playoff semis in 2022. , exactly?
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