viathon bikes out of business

Walmart Viathon Bikes - New Walmart Bikes 2019 - Bicycling 100 competitor promo codes - Last used 11m ago. 1999-2023 Slowtwitch, Inc., and Slowtwitch.comReproduction of material from any Slowtwitch.com pagewithout written permission is strictly prohibited. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. But when people saw these bikes here, it was like, 'Hey, these are real bikes! I weighed the M.1 later with a handheld scale. Walmart is not just a brand of box stores that populates every U.S. state. Who makes Viathon frames? Viathon Viathon bikes are currently 30 percent off at Walmart. So the supplied contact points of the bike werent a good fit for us, but paying customers will at least be given the option to fix this. but no links to product pages. Viathon expects stock on these bikes sometime this Fall. While this might be true for the climb up, it would be a stretch for going downhill. Gravel bikes can generally be ridden from home at a lower risk level than mountain bikes. Any Canadians with/had a hip labral tear here? Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. Shoppers will have four build choices per model. For the M.1 XX1 Eagle, Viathon dropped its original $6,000 price recently to $4,998. That tyre clearance is far, far more generous than the 700 x 40 mm (or 650B x 53 mm) wide numbers that Viathon claim. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. For a new, and relatively small brand, Viathon stirred the pot with their debut. Well, its a lot like the Santa Cruz Stigmata it was modelled after, just not quite as refined. Garmin Garmin Edge 1030 Bundle. And the company currently sells more bicycles in the United States than any other retailer. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. $6,000 Walmart Bike: Box Store Launches Premium 'Viathon' Cycles So whats not to like? Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine My 54cm Viathon G1 without pedals weighs 19.6lbs. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. Viathon Bikes Walmart's proprietary bicycle line offers high-quality road, mountain, and gravel bikes that have totally negated the cheap "Walmart Bike" stigma. Dont let the affordable price entice you if youre looking for a more well-rounded bike. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. A famous trail, Eh Line, swooped on dirt banks and over gaps. This bike has character, like all bikes do. We tested the brands top-end M.1 Mountain Bike for 6 weeks to gain an understanding and some first-person perspective on singletrack trails. Performance or race-ready bikes are not a part of the stock in most Walmart stores or online. From SRAM drivetrains to Stans wheels, it has the look of a proper bike. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. Our biggest issues were certainly related to the cabling. As to the inventory, we are out of bikes and can't restock at this time as a result of delays from our suppliers caused by the pandemic. Their $18 million investment went a long way for the areas trail infrastructure, making it an unsuspecting cycling mecca nestled into the Ozark Mountains. GearJunkie Copyright 2013 2023. Viathon is wholly owned by Walmart. So, at a quick glance, the Viathon seems like a steal. . The seatstays are thin and dropped, and a 27.2 mm seatpost was supposedly picked for comfort reasons, too. Where the Viathon differs from the Stigmata is in its bottom bracket height, with the G.1 sitting some 3 mm higher in the air. The flipside of that is a frame that pounces forward when you ask it to do so. Now on to the final word on this carbon fiber crushed rock roller. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Fast as a road racer, rugged as a mountain bike, and priced beyond compare.. $200 Off Viathon Bicycles Coupon (2 Promo Codes) Mar 2023 Kev has 43,000 subscribers. The Best Black Friday Deals for Cyclists - Bicycling I can always add larger volume tires and reduce the pressure for additional comfort when riding gravel or chip-seal, but a wet noodle frame is just painful when youre dying climbing for hours in the mountains.. Are bike shopsscary, elitist, and unwelcoming? Filter bikes by year, weight, components, price, and performance. However, there were a few things that stood out to me while cruising through a pretty punchy section of Sun Valley singletrack. All these numbers are pretty well proven, and create a bike that walks the tightrope between controlled and quick. Not surprisingly, its something we got along with well on the Santa Cruz. Viathon is jumping out of the gate with three model families to start. GearJunkie may earn a small commission from affiliate links in this article. In other words, it was in the business of making inexpensive bikes made for the mass market. Why Ultralight People Need to Chill Already, Kershaw Iridium Review: A Great Flipping Knife Under $100. Get This Deal. The cable routing itself was fairly basic, too. Im not mad, just disappointed. The Viathon would make for a great training steed, long-distance gravel grinder, or your next ultralightbike packing rig. We are not focusing on the [Walmart] connection but not hiding it either, Spinhirne-Martin said.Spinhirne-Martin said he came up with this bike while living in Park City, Utah, between 2011 and 2017: The bench-cut trails with tons of climbing lent themselves to a light, efficient climber with a bit more up front to smooth out the fast downhills.. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. Two days later, Im pedaling steep singletrack above Lake Superior. The Viathon M.1, a carbon hardtail with 29-inch wheels, chatters over roots then sluices through a berm. While everyone seems to be hung up about the Walmart partnership, its a bit of a superficial distraction to the companys larger goal. Viathon made the G1 with certain features in mind: Thru-axles, flat mount disc brakes, and dropped seat stays for compliance. Seriously, this is an impressive wheelset for a bike of this price. With both, you get two great carbon bikes, that differ when you break down the components. Sadly the provided stem length and seatpost setback werent an ideal fit for the bike, or us. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Viathon builds a quality bicycle at a competitive price. Geometry on the G1, like the M1, is fairly conservative. In reality, thats probably enough to realise any manufacturer defects, and Viathon does also offer a crash replacement policy, but its something to consider nonetheless. For those riders hoping for a super-reactive bike that follows your every twitch, I suggest you look elsewhere. The Zipp Service Course stem, handlebar and seatpost are in the same camp: quality, name-brand components with a proven track record. Geometry is almost identical to a specialized crux. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. Or at least, hasn't happened yet. Theres nothing wild going on in the tubing no weird bends, or protrusions. The R.1 for road riding, the G.1 for gravel, and the M.1 hardtail for cross-country. CyclingTips global tech editor James Huang and I ended up testing, and enjoying, the bike with a 90 mm stem fitted, and would have preferred a straight seatpost, too. Further build quality issues included the GRX brakes being over-filled with fluid, something that resulted in an uncomfortably short lever throw. I only wished it had a bit more tire clearance, [and more] bottle and rack capability.. Mountain Bike Deals, Copyright 2023 Blue Spruce Ventures LLC | Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Viathon's brand manager is Zach Spinhirne-Martin out of San Bruno, California. The stiffness of the Viathon G1 is where the bike feels like its ready to be more competitive as a gravel race bike, rather than something for adventure. All of our reviews show the quality of our bikes, including frame design, production, and specs.. Viathon G.1 105 First Ride Review | Road Bike, Cycling Forums Re: Did Wal Mart pull the plug on Viathon? Slowtwitch approved IT Band rehab? The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Said to be a pre-production photo sample, our tester came equipped with a long 110 mm stem, wide 440 mm bars, and 20 mm setback seatpost. And really, we suspect a 700 x 45 mm will squeeze in if youre less fussed about mud clearance. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. Like books, we cannot judge a bicycle solely on its coverin this case the graphics and business connection. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. Earlier this year, Viathon Bicycles launched with a direct-to-consumer business model and a catalog of high-end carbon bicycles, taking an approach similar to the one Canyon has used. The bike has a bit of a disjointed ride feel due to the stout front fork which is stiff in contrast to the forgiveness exhibited by the rear stays. Viathon Is Walmart's New High-End Bike Brand - Outside Online But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Kudos to them, but that story stretches back some 15 years and is still far from over. Viathon G1, Rival, 56cm, Disc, 700C, Matte Black/Silver - Walmart So how does this budget-friendly racer ride? Theres the usual tapered steerer fork, 12 mm thru-axles, flat mount brake mounts, internal cable routing (using full-length cable housing), and asymmetrical chainstays to increase tyre clearance. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. And when you have fun, you ride more." Everyone knows that Black Friday is this week, but Walmart and Viathon can't wait until then to. During Sun Valleys Outerbike event I had the chance to pick Viathon founder Zach Spinhirne-Martins brain about the genesis of the brand. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. YT Szepter first-ride review: a gravity MTB brand goes gravel, Ridley Grifn first ride review: Blurred lines. Nov 01, 2020 There is no denying that gravel bikes have taken the cycling world by . That also translates to some good pep when youre climbing out of the saddle. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. The R.1 does feel responsive and supportive when you stand up to sprint. All this went down in April and May of this year. It will be an uphill battle for a brand that could use a bit more personality. Our sample had no foam liner to silence it, but again, Viathon assured us production bikes do. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. [Eroc43] At its inception, Kevin Quan Studios assisted in designing frames. and Zipp Service Course cockpit, the G.1 Rival gets down to business. Theyre quality products, but neither really belong on this bike. And just like any other reality, outsiders ignore ours at their peril. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. And then to be a little petty, our sample came with silver stainless steel bolts covering the various bidon, fender, and rack mounts. Plan to post in the forums? But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. But thats not necessarily a bad thing. A torque wrench is included to help the customer tighten screws appropriately. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. Heres what it felt like to interact with the R.1. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. I want to figure out how to use that customer base to grow the bike industry.. . Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Also what is the complete weight? The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. In the meantime, Viathon offers the . The same, except a 2 mm shorter offset fork (50 vs 48 mm) results in an ever-so-slightly-slower 68 mm trail figure. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Good question, Dan, and one we'll come back to in just a minute. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? A group of employees gathers around, pecking in to see the Walmart bike thats arrived with measurable anticipation. Support Us | The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Viathon Bikes On Sale | Best Walmart Bikes Its a bike that in so many ways aligns closely to what the premium Santa Cruz Stigmata is, however, the Viathon adds a little more versatility through additional mounting options. Join Outside+ to get complete access to exclusive content on VeloNews, training plans for road and gravel, and more. The terrain varies from flowy cross-country trail to downhill-inspired gravity tracks. So, what does Viathon say that the G1 is? Well, so much for that. All rights reserved. If theres a model for how to build a mountain bike community from next to nothing, Bentonville is it. The Viathon G1 is one of the more affordable carbon, gravel bikes that's well suited to riding sketchy roads. Theres a low 69mm of bottom bracket drop, making for increased stability and cornering, and a 74 seat tube angle and a 71.5 head tube angle. The 70mm stem felt a bit squirrely, and any minor movement was transferred into the handlebars going downhill. [, Re: Did Wal Mart pull the plug on Viathon? From its sleek frame on up, the M.1 cuts few corners: Stans Crest CB7 carbon wheels, FSA carbon cockpit, Fizik saddle, Ergon grips, and a RockShox dropper post. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. But it gets the job done. Viathon's prices include shipping within the United States. Add up the component costs, frame, and build, and budgeting that kind of money might make sense for the committed rider. I just got a G1 1x Rival a few weeks ago, and really enjoyed on the the two rides I got in before the 12+ inches of snow last night and today. Hip Labrum Repair - How long did yours last? It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. RELATED: Walmart Launches Gear Site with Moosejaw. Read more. Hardtail mountain bikes with front suspension, Viathon notes, are the second-largest category, according to NPD. Its difficult to separate the Viathon from its business connection to the retail giant Walmart. Heading out the door? Hes also the founder and part owner of Knight Composites. Specialized's highest-end hardtailthe S-Works Epiccomes in at a whopping $8,520, whereas Viathon's most expensive model starts at $6,000. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. I also wanted all of my bikes to perform when pushed hard, said Spinhirne-Martin of the frames stiffness. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. Turner Bikes - Titanium Mountain & Gravel Bikes Per my more enduro-focused background, Id also opt for a shorter stem. 1X drivetrains feel great, if youre riding your gravel bike exclusively on the trails. A couple weeks ago it seemed like they were blowing out all the bikes on the website, last week they all showed sold out, and today I noticed the Viathon site is gone (does not even show up on google if you search for it) They still have a landing page on Walmart site. Sports Hernia/Inguinal Disruption Surgery. Viathon is Walmart's latest upscale, digitally native, house brand Viathon M.1 mountain bike The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Viathon G1 Bike: Checkpoint - Riding Gravel None of the standard specs were an issue for me in terms of fit, and even the Selle Italia saddle wasnt problematic for me at any point. Thats exactly what we sought to answer with the high-value Viathon G.1, a carbon gravel bike thats backed by the biggest of big retailers Walmart. And that buying power is often used to competitive advantage: Walmart commonly cuts out the middlemen, and then out-prices and out-supplies its competitors across many industries. And that really summarises the G.1 quite nicely. They seem to offer a solid value for a full carbon bike. Now that we know the 2023 IRONMAN WC is in Nice for men and Kona for women, reversed venues next year, which venue will you hope to qualify for? Lets look at the numbers. And the two price points for Dura Ace and Ultegra place the Viathon alongside some of the budget-friendly racing bikes from Canyon that feature equally impressive component specs. according to industry analyst Jay Townley. They are a close second to full-suspension in terms of dollars, but hardtail mountain bikes make for a significantly larger share in terms of units sold. There are rack and fender mounts on the G1 frame, internal routing, and mounts for up to three water bottles, so it is possible to get pretty far from base camp on the G1, and theres frame clearance for bags and all that. The handlebars could have been wider, with a shallower drop, and an extra helping of bar tape would have also been welcome. [trail] ), while James wasnt stoked by the lack of a cable access hatch at the bottom bracket if you want to reroute or replace gear housing. Both the Stigmata and the G.1 feature 425 mm chainstays, while the reach and stack figures are also closely aligned. Performance, comfort, speed, agility, and other characteristics require in-person evaluation, which is tough to prove for a brand like Viathon, which is available only online. I hit small drops and jumps on multiple runs. Meanwhile, the rear brake hose, which sits loose inside the down tube, had a tendency to rattle against the frame. I wondered, who is the target audience for Viathon bikes? Viathon states that a 54 cm painted frame tips the scales at 1 kg, with the matching fork an equally respectable 380 g. The result is an 8.9 kg complete bike that simply needs some pedals before its ready to have a race number attached. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. Steering responsiveness feels more akin to an endurance or aero bike than that of an all-around bike. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. Launched earlier this year, its line blows the image of a "Walmart bike" out of the water. GearJunkie Copyright 2013 2023. transition-DOT-area-AT-slowtwitch-DOT-com. Those interested in this bike should also take a close look at the Canyon. Need a Doctor in the LA/SD area who specializes in Endurance Athletes Platelet-Rich Plasma injections (PRP Injections), High Hamstring Tendinopathy Rehab Protocol. Privacy Policy Walmarts immense buying power and pre-existing online sales channel means that for just US$2,298 (shipped, within the United States), this new brand can offer a full-carbon gravel bike equipped with quality components, including a Shimano GRX 600 groupset, Mercury G3C tubeless wheels, and Zipp Service Course cockpit components. Buyers have 60 days from purchase to return the bike, and it can be new or used. Why was one of the worlds most budget-driven companies focusing on the upper echelon of the bike world? The dropper post was pretty finicky as well. Viathon offers customers choices when it comes to fit. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. The bike reviewed here, the new G.1 GRX 600, provides a perfect example of those economies of scale. Granted my personal bikes 150mm fork made it tough to have as much fun on the Viathons 120mm fork, I still felt unstable on the more technical parts of the trail with its steep 69.5-degree head tube angle. Members get 15+ publications right in your pocket. Thankfully, like so many of the gravel bikes we tested in Sedona, there is scope to add more seated comfort through a more flexible 27.2 mm seatpost. Support us! And while Walmarts involvement with the cycling world has traditionally been one of mass-market and low-cost bikes bought in-store, Viathons entry signals a new age. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Also the statement of light as a feather.is that compared to your Enduro bike? Online, Viathon has three offerings to choose from: hardtail, gravel, and a road bike. Are Your Trails Ready to Ride for the Season. I have been swapping parts around and will finally get to ride it today. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. For the M.1, its the generalist MTB enthusiast, Spinhirne-Martin said. Well, unfortunately, we had numerous issues with the build quality and were not sure if this is an issue of the actual bike, or simply an attack of the photo sample. Except none of that happened. Viathon opted for a low-geared 46-30T chainring matched with a 11-34T cassette. Pretty, pretty, good . MSRP on the G1 with SRAM Rival 1 is $2498.00 USD. A few things are apparent with Viathon. So I have plenty of experience with frame geo and mechanics. He explained, It has less setup and maintenance than a downhill bike, and as an entry point into the industry, this makes an ideal start for us to grow on.. This is a workhorse groupset that simply adds better ergonomics and a more suitable gearing range to what was the most popular road groupset on the market. This doesnt sound like much, and in reality it isnt, but its just enough to make the G.1 feel a little more jittery in how it tips into corners, while the Stigmata felt that little more planted something the ride quality certainly factors into, too. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500.

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